About Me

I am not here to predict the future of AI. I am here to observe, test, question, and expose the mechanics behind the systems that increasingly shape our lives.

Awareness is a form of resistance, and critique is a professional responsibility.

I am a media strategist and researcher with a background in Media Management (MA), where my thesis examined gender stereotypes and representational bias in Iranian advertising. That project became the foundation for my ongoing work: understanding how images, narratives, and technologies reproduce power.

For years I worked inside the advertising and communication industry—an environment where meaning is manufactured, audiences are shaped, and visibility is never neutral.

Those experiences taught me a hard truth: representation is never accidental; it is engineered.

Today, I am taking the second step in that journey.

This space documents my notes, experiments, interrogations, and creative collisions with AI systems. I explore:

• how algorithms learn, repeat, or distort cultural patterns
• how AI models reinforce bias, hierarchy, and inequality
• how media infrastructures decide what we see—and what we never get to see
• how automation reshapes creativity, authorship, and authority

My focus is not on celebrating AI, but on understanding its consequences. I approach AI as a cultural force: one that redefines representation, compresses complexity, and silently embeds its own worldview into the images and texts it produces.

This website is an evolving archive of:

• Critical essays on media, ethics, and algorithmic power
• Interrogations that push AI systems to reveal their assumptions
• Signals and early warnings from the shifting landscape of technology
• Competitions and experiments where machine models face each other
• Reflections on the politics of visibility, narrative, and identity